Why growth-focused teams choose Adnova

Adnova is an advanced online advertising network created for brands, agencies and media buyers who strive for maximum efficiency of their advertising campaigns. Our platform combines advanced targeting technologies with an extensive network of quality partners. Whether you're running agile tests or global launches, we provide the infrastructure and insights your team needs to hit ambitious revenue targets.

01

Advanced Targeting

More than 20 targeting parameters allow you to deliver your ads to the audience that is most interested in your products and services. Work with intent and context signals—from location and device to behavioral triggers—so distinct audience groups see creative that feels made for them.

  • Geographic targeting across 250+ countries and regions
  • Device-specific targeting: desktop, mobile, tablet optimization
  • Behavioral and contextual targeting for precise audience matching
02

High-Quality Traffic

Get access to high-quality CPM, CPC and CPA traffic from 40K+ direct partners. Our quality control system guarantees that your ads are shown to real users, not bots. We continuously monitor traffic patterns, validate publisher sources and maintain strict compliance standards across all inventory.

  • 40K+ vetted publishers with ongoing quality audits
  • Real-time fraud detection with machine learning algorithms
  • Transparent reporting on viewability and engagement metrics
03

Flexible Pricing Models

Blend awareness and performance goals with CPM, CPC and CPA buying. Choose the pricing model that best suits your goals: CPM for branding, CPC for traffic acquisition or CPA for conversions. Shift strategies without contracts or complicated migrations.

  • CPM for large-scale awareness and brand campaigns
  • CPC for traffic acquisition and click-driven objectives
  • CPA for conversion-focused performance optimization
04

Built to Scale

Activate small proof-of-concept flights and ramp smoothly to millions of impressions per day—without losing visibility into pacing or cost. Our platform can process billions of impressions per month, ensuring stable performance at any budget level from test flights to enterprise campaigns.

  • Scale from test budgets to millions of daily impressions seamlessly
  • Maintain performance consistency across all volume levels
  • Advanced pacing controls prevent budget burn and ensure delivery
05

Actionable Analytics

Monitor engagements, conversion paths and profitability in real time. Get detailed analytics in real time. Track impressions, clicks, conversions and other key metrics. Customize dashboards or export granular logs to plug into your BI stack for deeper analysis.

  • Real-time dashboards with customizable metrics and KPIs
  • Granular reporting with export capabilities for BI integration
  • Conversion path analysis and attribution modeling
06

Security and Compliance

Our triple-layer fraud filtration, creative scanning and policy checks keep brands protected while maintaining an excellent user experience. Our in-house 3-level security system prevents fraud, bot traffic and malware. We guarantee that your ads are shown only to real users on quality sites.

  • Multi-layer fraud detection and prevention system
  • Creative scanning ensures brand safety and policy compliance
  • Transparent quality reports and publisher vetting processes

Formats for Every Stage of the Funnel

Mix and match formats to support storytelling, retargeting and conversion-focused sprints. Each format is optimized to achieve specific campaign goals:

Popunder Ads

Immediate visibility in a dedicated browser tab

In-Page Push Ads

Notification-style messages that refresh classic push tactics

Interstitial Ads

Immersive full-screen creatives for big announcements

Banner Ads

Reliable display units spanning today's most effective sizes

Native Ads

Seamlessly embedded sponsored stories and recommendations

Video Ads

Cinematic video inventory perfect for awareness spikes and launch moments

Optimization Tools

Powerful automation tools that help you achieve optimal performance and ROI across all campaigns

Smart CPM

Let automated bidding engines chase the optimal CPM in real time while respecting the bid ceilings and targets you define. Smart CPM automatically optimizes your bids to achieve the best results without manual intervention.

CPA Goal

Feed our algorithms your conversion data and desired CPA. The system reallocates spend toward placements and audiences that consistently convert, optimizing CPM/CPC traffic for conversions automatically.

RTB Access

Bid across premium inventory through Adnova's RTB connections to gain transparency, speed and maximum control of budget allocation. Our RTB platform provides access to premium inventory in real time.

Ready to start?

Register today and get access to powerful advertising tools